English to Polish Bus/Financial Business/Commerce (general) sponsorship

[dokument o wytycznych w sprawie sponsorowania obowiązujących w firmie XXX, punkt MEASUREMENT OF RETURN OF INVESTMENT ]

The Sponsorship Assessment Tool aims to assess in advance the potential of the sponsorship to achieve chosen objectives and KPIs.
Based on chosen KPIs, it should include a mix of data such as: analysis of media news/interactions specifically covering XXX's involvement, brand perception study either in periodic market brand tracker or ad hoc fan base survey, tracking of lead generation and conversion, etc