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English to Norwegian (Bokmal): Nokia at crisis point
Source text - English Subject: Euro Translation Passage - NOKIA
Nokia at crisis point warns new boss Stephen Elop
Nokia's new CEO has sent an outspoken and frank memo to his staff that suggests the phone giant is in crisis.
Stephen Elop describes the company as standing on a "burning platform" surrounded by innovative competitors who are grabbing its market share.
In particular, he said, the firm had been caught off guard by the success of Google's Android operating system and Apple's iPhone.
BBC News has verified that the memo is genuine.
"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience," Mr Elop wrote in the note that was distributed to the Finnish company's staff and was first published by technology website Engadget.
"Android came on the scene just over two years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."
Although Nokia leads the global smartphone market in terms of handset sales, its overall share has been gradually declining.
According to research firm IDC, Nokia's share fell from 38% in 2009 to 28% by the end of 2010.
Meanwhile its rivals, including Apple and HTC have seen their share increase, or remain constant.
Ben Wood, an analyst at research firm CCS insight, said the memo showed that Mr Elop has a "deep understanding of the severe structural problems Nokia is facing".
"I think it shows that he has inherited an organisation that is in much worse shape than he anticipated and the work that will be required to get it back on track should not be underestimated," he told BBC News.
Mr Elop's leaked memo also suggests that Nokia is also being squeezed at the lower, non-smartphone end of the market by Chinese manufacturers.
"They are fast, they are cheap, and they are challenging us," he wrote.
Nokia is expected to publicly address its future strategy at a media event this Friday.
Mr Wood said that he thought Mr Elop would use the briefing as a chance to issue a "mea culpa".
"He will use it to say 'we are not in a good position, we have been outgunned and if we are to recover we are going to have to take some drastic decisions'."
Mr Wood said this could involve using Android or Microsoft's Windows Phone 7 operating systems.
"No options will be ruled out," he said.
Translation - Norwegian (Bokmal) Stephen Elop advarer som ny leder: Nokia er på krisepunkt
Nokias nye administrerende direktør har sendt et ærlig og frittalende memo til sine arbeidstakere som antyder at telefongiganten er i krise.
Stephen Elop sier at kompaniet nå står på en “brennende platform” omringet av innovative konkurenter som stjeler deres markedsandel.
Nokia ble spesielt oversasket med den uventede suksessen til Google sitt androide telefonsystem og Apples iPhone.
BBC News har verifisert at memoet er ekte.
“Den føste iPhonen ble lansert i 2007, og vi har fortsatt ikke ett produkt som er i nærheten av deres erfaring,” skrev Elop i notatet han distribuerte til det finske kompaniets ansatte, og som først ble publisert på teknologi websiden Engadged.
“Adroid telfonen kom først på markedet for litt over to år siden, og denne uken tok de over vår posisjon som ledende på antall smarttelefoner. Utrolig”
Selv om Nokia leder det globale markedet på antall salg av håndsett, har aksjeverdiene gradevis gått nedover.
I følge forskningsfirmaet IDC har Nokias aksjer falt fra 38% i 2009 til 28% mot slutten av 2010.
I mellomtiden har rivalene, inkludert Apple og HTC, enten sett aksjene gå opp i verdi eller vedlikeholde seg.
En analytiker fra forskningsfirmaet CCS insight, Ben Wood, sa at memoet viser en “dyp innsikt over de strukturelle problemene Nokia er i møte”.
“Jeg tror dette viser at han har overtatt en organisasjon som er i mye dårligere posisjon enn han først forestilte seg, og at arbeidet som må gjøres for å fåorganisasjonen tilbake på beina ikke må undervurderes,” sa Wood til BBC News.
Elops memo foreslo også at Nokia blir og presset ut på den andre siden av markedet som ikke involverer smarttelefoner av kinesiske produsenter.
“De er raske, de er billige og de utkonkurer oss” skrev han.
Nokia er forventet å offentligjøre deres strategi for fremtiden på et media-arrangement denne fredagen.
Wood sa at han trodde Elop ville bruke denne anledningen til å utgi et “mea culpa”.
“Han vil bruke det til å si ‘vi er ikke i en god posisjon, vi har blitt forbigått og hvis vi skal gjenopprette dette må vi ta noen drastiske avgjørelser”
Wood sier at dette kan involvere bruk av Adroide eller Microsoft Windows Phone 7 systemer.
“Ingen alternativer vil bli utelukket” sa han.
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Years of experience: 16. Registered at ProZ.com: Jul 2012.
I am a 22 year old Norwegian with excellent English skills. The past four years I have lived in Scotland studying Philosophy at Stirling University and working for various companies. I have experience both working as a localization tester for a game testing company and as a translator for a market research firm, however most of my experience is built on communication between my Norwegian family and my Scottish friends. Though it might seem like a simple task to translate for people I know, it is the great practice and feedback of my friends that has given me self confidence in this field. The translation work I have done has both been written and spoken and I am willing to most work offered to me as I am currently looking for work.
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