Dear colleagues,
With the constantly growing volumes of information online, and the ever-changing policies and algorithms of search engines, standing out in the virtual world is more and more challenging.
We’ve all heard about positioning, ranking, and all the fancy words so-called gurus love; we all know that “content is king”, and that is should be “valuable”. Still, keeping up in this mutable world is tough, and many website owners are struggling to getting... See more Dear colleagues,
With the constantly growing volumes of information online, and the ever-changing policies and algorithms of search engines, standing out in the virtual world is more and more challenging.
We’ve all heard about positioning, ranking, and all the fancy words so-called gurus love; we all know that “content is king”, and that is should be “valuable”. Still, keeping up in this mutable world is tough, and many website owners are struggling to getting back to the higher rankings they enjoyed before the game-changing updates Google made to its search algorithms.
Whether you’re looking for smart ways to brush up your online presence and boost your ranking in 2015, or searching for a comprehensive course to guide you through your first steps in online communication, the web writing crash course can help.
In the first part, we discuss the fundamentals of SEO, and some useful techniques you can implement to create valuable content to please readers and web crawlers alike. Contents include:
- How the Google search algorithm works
- Recent changes in SEO trends & link building
- Google Hummingbird, Penguin and Panda
- Effective SEO tactics to improve your ranking
In the second part, Alessandra Martelli focuses on the key technical aspects of web writing, and discusses how to improve your online communication with customers and prospects. Contents include:
- Objectives and target
- Legibility and readability
- Optimisation and usability
- Contents and contexts
- Effective copywriting formulas
By the end of the course, participants will know what to do (and what to avoid) to create web pages, blog posts, and online content readers will love and share. The videos also present examples, additional resources, tools and tips to boost your web writing skills, and enhance the overall quality of your online communication.
The course is over 3h long and currently on sale - 65,00 € instead of 95,00 €.
All information - click here
Cheers,
Anne ▲ Collapse
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