Glossary entry (derived from question below)
Spanish term or phrase:
freno
English translation:
barrier / restraint / deterrent / disincentive / etc.
Added to glossary by
Nikki Graham
Sep 29, 2003 19:50
20 yrs ago
Spanish term
freno
Spanish to English
Marketing
Marketing
market research
In a marketing research text:
actitudes, motivaciones y ***frenos*** sobre el mercado de helado
and
Existen ***frenos*** psicológicos hacia la compra y el consumo de dicho producto a nivel individual
etc. I can think of ways of translating this, but would really like to know what they say in "marketing-speak".
Thank you
actitudes, motivaciones y ***frenos*** sobre el mercado de helado
and
Existen ***frenos*** psicológicos hacia la compra y el consumo de dicho producto a nivel individual
etc. I can think of ways of translating this, but would really like to know what they say in "marketing-speak".
Thank you
Proposed translations
(English)
Proposed translations
+1
4 mins
Selected
barrier / Obstacle
.
4 KudoZ points awarded for this answer.
Comment: "I can't split the points, but I will split the thanks... Lots of great ideas here, which I have made a note of for future reference. I had also thought of curbs, so there's another one for the list. However, I decided to use barrier in the end in this case."
+3
7 mins
restraints
The SF Site: An Interview With Margo Lanagan - [ Traduzca esta página ]
... Are the marketing restraints any different from the US or UK? The marketing
restraints are all to do with a really limited population ...
www.sfsite.com/09a/ml159.htm - 20k - En caché - Páginas similares
[PPT]EU REACH PROGRAM
Formato de archivo: Microsoft Powerpoint 97 - Versión en HTML
... reasonableness. Joint venture formation. R&D Efforts. Pricing and
marketing restraints necessary for joint venture. Exclusivity. A few ...
www.kslaw.com/ppt/reachdeck.ppt -
... Are the marketing restraints any different from the US or UK? The marketing
restraints are all to do with a really limited population ...
www.sfsite.com/09a/ml159.htm - 20k - En caché - Páginas similares
[PPT]EU REACH PROGRAM
Formato de archivo: Microsoft Powerpoint 97 - Versión en HTML
... reasonableness. Joint venture formation. R&D Efforts. Pricing and
marketing restraints necessary for joint venture. Exclusivity. A few ...
www.kslaw.com/ppt/reachdeck.ppt -
Peer comment(s):
agree |
mónica alfonso
16 mins
|
agree |
Guillermo Hernandez
: This one sound good enough to me. That is the idea, I think.
1 hr
|
agree |
Boris Nedkov
: it's well found
9 hrs
|
+1
7 mins
deterrents / reluctances / restraints
Some possible options. ¡Good luck!
Peer comment(s):
neutral |
Lorianne Weston
: please note: "reluctance" is never used in plural
10 mins
|
agree |
Jerome Smith
14 mins
|
+1
15 mins
disincentives
in the flesh presents a further disincentive for many ... Hitherto, a general marketing
strategy must be structured ... reflects the social and psychological needs of ...
ressources.ciheam.org/om/pdf/c47/00600602.pdf - Similar pages
and our marketing people would never start a product with serial number 0000001
- it was always 0010000. There is a psychological disincentive for having ...
homepage.ntlworld.com/munwai/handi.htm - 8k - Cached - Similar pages
strategy must be structured ... reflects the social and psychological needs of ...
ressources.ciheam.org/om/pdf/c47/00600602.pdf - Similar pages
and our marketing people would never start a product with serial number 0000001
- it was always 0010000. There is a psychological disincentive for having ...
homepage.ntlworld.com/munwai/handi.htm - 8k - Cached - Similar pages
Peer comment(s):
agree |
Luis Rey Ballesteros (Luiroi)
: sorry, I never saw your reply. I agree with disincentives
16 mins
|
+1
30 mins
disincentive/hurdle
Two options that might help you. Luck!
http://www.lowcarbsonline.com/news.htm.
‘‘All reformers would do well to be conscious of the law of unintended consequences,’’ says Alan Stone, who was staff director for McGovern’s Senate committee. Stone told me he had an inkling about how the food industry would respond to the new dietary goals back when the hearings were first held. An economist pulled him aside, he said, and gave him a lesson on market disincentives to healthy eating:
[PDF]Closing Address By Cr Paul Bell Senior Vice President Local ...
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
... We need to identify what parts of the market might need incentives,
and maybe how we can implement market disincentives elsewhere. ...
www.lgaq.asn.au/4A256A9A0014D12D/resources/ Conf-Waste02/$FILE/closing.pdf - Páginas similares
The new innocents - [ Traduzca esta página ]
... a human quirk that's attracting flies to the honey, then it's posible that making
the honey sour or tasteless with other psychological disincentives could work ...
www.disenchanted.com/dis/technology/innocents.html - 36k - En caché - Páginas similares
--------------------------------------------------
Note added at 2003-09-29 20:29:46 (GMT)
--------------------------------------------------
http://www.techbuddha.com/commentary/mcyahoo.html.
Golden Arches soaring majestically into the sky, garish plastic furnishings bolted to the floor, meals that are numbered rather than named; all are constants whether you find yourself in Manhattan or Madagascar. Instant familiarity with any of the 25,000 restaurants worldwide allows even the most timid customers to overcome the psychological hurdles of eating in an unfamiliar setting.
--------------------------------------------------
Note added at 2003-09-29 20:33:34 (GMT)
--------------------------------------------------
Electronic Requests for Quotations - first feedback from users
In the first issue of the ADB e-newsletter we described the main functionalities of our new website. The use of the site for informative aspects (general company information, catalogue leaflets, instruction manuals, etc.) was an immediate success but - as expected - it took our agents and customers a bit longer to overcome the psychological hurdles of using the Electronic Requests for Quotations (RfQ).
http://www.adb-air.com/en/homepage/news/newsletters/letter09...
http://www.lowcarbsonline.com/news.htm.
‘‘All reformers would do well to be conscious of the law of unintended consequences,’’ says Alan Stone, who was staff director for McGovern’s Senate committee. Stone told me he had an inkling about how the food industry would respond to the new dietary goals back when the hearings were first held. An economist pulled him aside, he said, and gave him a lesson on market disincentives to healthy eating:
[PDF]Closing Address By Cr Paul Bell Senior Vice President Local ...
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
... We need to identify what parts of the market might need incentives,
and maybe how we can implement market disincentives elsewhere. ...
www.lgaq.asn.au/4A256A9A0014D12D/resources/ Conf-Waste02/$FILE/closing.pdf - Páginas similares
The new innocents - [ Traduzca esta página ]
... a human quirk that's attracting flies to the honey, then it's posible that making
the honey sour or tasteless with other psychological disincentives could work ...
www.disenchanted.com/dis/technology/innocents.html - 36k - En caché - Páginas similares
--------------------------------------------------
Note added at 2003-09-29 20:29:46 (GMT)
--------------------------------------------------
http://www.techbuddha.com/commentary/mcyahoo.html.
Golden Arches soaring majestically into the sky, garish plastic furnishings bolted to the floor, meals that are numbered rather than named; all are constants whether you find yourself in Manhattan or Madagascar. Instant familiarity with any of the 25,000 restaurants worldwide allows even the most timid customers to overcome the psychological hurdles of eating in an unfamiliar setting.
--------------------------------------------------
Note added at 2003-09-29 20:33:34 (GMT)
--------------------------------------------------
Electronic Requests for Quotations - first feedback from users
In the first issue of the ADB e-newsletter we described the main functionalities of our new website. The use of the site for informative aspects (general company information, catalogue leaflets, instruction manuals, etc.) was an immediate success but - as expected - it took our agents and customers a bit longer to overcome the psychological hurdles of using the Electronic Requests for Quotations (RfQ).
http://www.adb-air.com/en/homepage/news/newsletters/letter09...
+1
14 mins
inhibitions
refs
--------------------------------------------------
Note added at 1 hr 24 mins (2003-09-29 21:14:38 GMT)
--------------------------------------------------
PDF]Luxury Brands and the Internet: Compatibility and Strategic ...
File Format: PDF/Adobe Acrobat - View as HTML
... the \'new\' consumer is overcoming inhibitions to buy on ... A cross-cultural comparison of attitudes toward the ... ustrust.com VALS: Consumer Motivations, http://future ...
www.escdijon.com/download/imp/pdf/097_sereinghaus.pdf
--------------------------------------------------
Note added at 1 hr 24 mins (2003-09-29 21:14:38 GMT)
--------------------------------------------------
PDF]Luxury Brands and the Internet: Compatibility and Strategic ...
File Format: PDF/Adobe Acrobat - View as HTML
... the \'new\' consumer is overcoming inhibitions to buy on ... A cross-cultural comparison of attitudes toward the ... ustrust.com VALS: Consumer Motivations, http://future ...
www.escdijon.com/download/imp/pdf/097_sereinghaus.pdf
1 hr
hindrances
Perhaps hindrances would also work
2 hrs
7 hrs
blockages
You don't know why, but your reluctant regaring this product. My humble opinion (per usual). In marketing, I think this would be used (at least where I used to work).
13 hrs
constraints
.....although perhaps this would apply more to external rather than internal pressure. It really depends what the text is getting at....
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