Glossary entry

Spanish term or phrase:

freno

English translation:

barrier / restraint / deterrent / disincentive / etc.

Added to glossary by Nikki Graham
Sep 29, 2003 19:50
20 yrs ago
Spanish term

freno

Spanish to English Marketing Marketing market research
In a marketing research text:

actitudes, motivaciones y ***frenos*** sobre el mercado de helado

and

Existen ***frenos*** psicológicos hacia la compra y el consumo de dicho producto a nivel individual

etc. I can think of ways of translating this, but would really like to know what they say in "marketing-speak".

Thank you

Proposed translations

+1
4 mins
Selected

barrier / Obstacle

.
Peer comment(s):

agree agtranslat : to both
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I can't split the points, but I will split the thanks... Lots of great ideas here, which I have made a note of for future reference. I had also thought of curbs, so there's another one for the list. However, I decided to use barrier in the end in this case."
+3
7 mins

restraints

The SF Site: An Interview With Margo Lanagan - [ Traduzca esta página ]
... Are the marketing restraints any different from the US or UK? The marketing
restraints are all to do with a really limited population ...
www.sfsite.com/09a/ml159.htm - 20k - En caché - Páginas similares

[PPT]EU REACH PROGRAM
Formato de archivo: Microsoft Powerpoint 97 - Versión en HTML
... reasonableness. Joint venture formation. R&D Efforts. Pricing and
marketing restraints necessary for joint venture. Exclusivity. A few ...
www.kslaw.com/ppt/reachdeck.ppt -
Peer comment(s):

agree mónica alfonso
16 mins
agree Guillermo Hernandez : This one sound good enough to me. That is the idea, I think.
1 hr
agree Boris Nedkov : it's well found
9 hrs
Something went wrong...
+1
7 mins

deterrents / reluctances / restraints

Some possible options. ¡Good luck!
Peer comment(s):

neutral Lorianne Weston : please note: "reluctance" is never used in plural
10 mins
agree Jerome Smith
14 mins
Something went wrong...
+1
15 mins

disincentives

in the flesh presents a further disincentive for many ... Hitherto, a general marketing
strategy must be structured ... reflects the social and psychological needs of ...
ressources.ciheam.org/om/pdf/c47/00600602.pdf - Similar pages

and our marketing people would never start a product with serial number 0000001
- it was always 0010000. There is a psychological disincentive for having ...
homepage.ntlworld.com/munwai/handi.htm - 8k - Cached - Similar pages
Peer comment(s):

agree Luis Rey Ballesteros (Luiroi) : sorry, I never saw your reply. I agree with disincentives
16 mins
Something went wrong...
+1
30 mins

disincentive/hurdle

Two options that might help you. Luck!
http://www.lowcarbsonline.com/news.htm.
‘‘All reformers would do well to be conscious of the law of unintended consequences,’’ says Alan Stone, who was staff director for McGovern’s Senate committee. Stone told me he had an inkling about how the food industry would respond to the new dietary goals back when the hearings were first held. An economist pulled him aside, he said, and gave him a lesson on market disincentives to healthy eating:
[PDF]Closing Address By Cr Paul Bell Senior Vice President Local ...
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
... We need to identify what parts of the market might need incentives,
and maybe how we can implement market disincentives elsewhere. ...
www.lgaq.asn.au/4A256A9A0014D12D/resources/ Conf-Waste02/$FILE/closing.pdf - Páginas similares

The new innocents - [ Traduzca esta página ]
... a human quirk that's attracting flies to the honey, then it's posible that making
the honey sour or tasteless with other psychological disincentives could work ...
www.disenchanted.com/dis/technology/innocents.html - 36k - En caché - Páginas similares



--------------------------------------------------
Note added at 2003-09-29 20:29:46 (GMT)
--------------------------------------------------

http://www.techbuddha.com/commentary/mcyahoo.html.
Golden Arches soaring majestically into the sky, garish plastic furnishings bolted to the floor, meals that are numbered rather than named; all are constants whether you find yourself in Manhattan or Madagascar. Instant familiarity with any of the 25,000 restaurants worldwide allows even the most timid customers to overcome the psychological hurdles of eating in an unfamiliar setting.



--------------------------------------------------
Note added at 2003-09-29 20:33:34 (GMT)
--------------------------------------------------

Electronic Requests for Quotations - first feedback from users
In the first issue of the ADB e-newsletter we described the main functionalities of our new website. The use of the site for informative aspects (general company information, catalogue leaflets, instruction manuals, etc.) was an immediate success but - as expected - it took our agents and customers a bit longer to overcome the psychological hurdles of using the Electronic Requests for Quotations (RfQ).
http://www.adb-air.com/en/homepage/news/newsletters/letter09...
Peer comment(s):

agree agtranslat : hurdles
4 hrs
Thanks a lot!
Something went wrong...
+1
14 mins

inhibitions

refs

--------------------------------------------------
Note added at 1 hr 24 mins (2003-09-29 21:14:38 GMT)
--------------------------------------------------

PDF]Luxury Brands and the Internet: Compatibility and Strategic ...
File Format: PDF/Adobe Acrobat - View as HTML
... the \'new\' consumer is overcoming inhibitions to buy on ... A cross-cultural comparison of attitudes toward the ... ustrust.com VALS: Consumer Motivations, http://future ...
www.escdijon.com/download/imp/pdf/097_sereinghaus.pdf
Peer comment(s):

agree nothing
12 hrs
Something went wrong...
1 hr

hindrances

Perhaps hindrances would also work
Something went wrong...
2 hrs

blocks

Yet another option.
Reference:

Exp.

Something went wrong...
7 hrs

blockages

You don't know why, but your reluctant regaring this product. My humble opinion (per usual). In marketing, I think this would be used (at least where I used to work).
Something went wrong...
13 hrs

constraints

.....although perhaps this would apply more to external rather than internal pressure. It really depends what the text is getting at....
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search