Glossary entry (derived from question below)
Italian term or phrase:
declinazione concept
English translation:
content adaption
Added to glossary by
Bethany Kachura
Mar 12, 2021 14:54
3 yrs ago
35 viewers *
Italian term
United Kingdom
Italian-English Translation
Native in: English 
Works in: Italian to English, English, Italian
declinazione concept
Italian to English
Marketing
Marketing / Market Research
I know what this means as the client told me explicitly:
"declinazioni concept significa che quel concept che il cliente sceglierà, verrà declinato sui social in vari formati (ad es. format post, formato stories, banner, etc)"
Just not sure how to render it in English :/
It's related to social media marketing of a specific brand.
Is "variation" or "listing" a more correct translation of "declinazione" here?
Thanks for the help!
"declinazioni concept significa che quel concept che il cliente sceglierà, verrà declinato sui social in vari formati (ad es. format post, formato stories, banner, etc)"
Just not sure how to render it in English :/
It's related to social media marketing of a specific brand.
Is "variation" or "listing" a more correct translation of "declinazione" here?
Thanks for the help!
Proposed translations
(English)
| 3 | content creation |
Wolf Draeger
|
| 4 | define strategy |
philgoddard
|
| 4 | concept declination |
MassimoA
|
| 3 | adaptive implemention |
Wolfgang Hager
|
Change log
Mar 23, 2021 10:35: Bethany Kachura Created KOG entry
Proposed translations
7 hrs
Selected
content creation
From what I gather the buzzword in social media marketing is "content", which may be a neat translation of concept in your context, content being the concept in action or the application of the concept in a format that can be consumed by social media users.
As for declinazione, not unlike the much (ab)used French (se) décliner, there is no single term in English, the translation will depend on the context, but roughly it means the various aspects or forms of something.
So "content creation" is the development of a concept in formats tailored to different social media types, channels and audiences.
Two links to start off with, I'll see what else I can find on the InterWeb.
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Note added at 7 hrs (2021-03-12 22:53:43 GMT)
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Lots of search hits with "content creation" but these stood out for me:
http://seodesignchicago.com/services/content-creation/social...
http://www.lyfemarketing.com/content-creation-for-social-med...
http://contentmarketing.guide/social-media/#creation
https://en.wikipedia.org/wiki/Content_creation
As for declinazione, not unlike the much (ab)used French (se) décliner, there is no single term in English, the translation will depend on the context, but roughly it means the various aspects or forms of something.
So "content creation" is the development of a concept in formats tailored to different social media types, channels and audiences.
Two links to start off with, I'll see what else I can find on the InterWeb.
--------------------------------------------------
Note added at 7 hrs (2021-03-12 22:53:43 GMT)
--------------------------------------------------
Lots of search hits with "content creation" but these stood out for me:
http://seodesignchicago.com/services/content-creation/social...
http://www.lyfemarketing.com/content-creation-for-social-med...
http://contentmarketing.guide/social-media/#creation
https://en.wikipedia.org/wiki/Content_creation
Reference:
http://mailchimp.com/resources/top-12-types-of-social-media-content-to-create/
http://www.udemy.com/course/social-media-content-creation-101/
4 KudoZ points awarded for this answer.
Comment: "Thank you everyone for all your help. I think "content" is a good translation of what is meant by "concept" in ITA, but with "adaption" as this seems to be what is meant by "declinazione"."
1 hr
Wolfgang Hager
Italy
Italy
Works in field
Italy
Comprehension and Accuracy
Native in: German 
Works in: German to English, Italian to English, English to German
adaptive implemention
as so often, the high level of abstraction widens the gap between words and actual meaning
Note from asker:
| Would you mind explaining what these means exactly? And if you have any sources to show it is used in the same way as "declinazione concept" |
2 hrs
philgoddard
United States
United States
Native in English
Specializes in field
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
74
define strategy
See the additional context in the discussion box.
I think "concept" is a bit too vague here.
declinare
5. Manifestare, dichiarare: d. il proprio nome, farsi conoscere, rivelare i propri dati anagrafici; nell’uso burocr., d. le proprie generalità, dichiararle di fronte a un pubblico ufficiale. Anche in questa accezione, l’uso del verbo ricalca il fr. décliner.
http://www.treccani.it/vocabolario/declinare/
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Note added at 2 hrs (2021-03-12 17:29:51 GMT)
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"Media mix", as I suggested, would also work.
I think "concept" is a bit too vague here.
declinare
5. Manifestare, dichiarare: d. il proprio nome, farsi conoscere, rivelare i propri dati anagrafici; nell’uso burocr., d. le proprie generalità, dichiararle di fronte a un pubblico ufficiale. Anche in questa accezione, l’uso del verbo ricalca il fr. décliner.
http://www.treccani.it/vocabolario/declinare/
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Note added at 2 hrs (2021-03-12 17:29:51 GMT)
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"Media mix", as I suggested, would also work.
Note from asker:
| perhaps "define media mix"? |
| I'm not 100% sure about media mix, because this is about defining a strategy within just ONE type of media (social media), not a "mix" of media |
20 hrs
concept declination
The concept in marketing is a concise description of the idea of a new product, a communication project, an advertising campaign.
Declination also means lowering or decrease.
Declination also means lowering or decrease.
Discussion
I'd suggest "concept adaptation"
The meaning of "declinare" here is an extension of its grammatical meaning (see "declension"), ie being given/taking on different forms depending on the media
One translated website uses "inflected", but it doesn't sound natural.
https://tinyurl.com/hs24a36z
Or something like "media-sensitive concept development"
https://link.springer.com/article/10.1007/s11621-015-0514-8
https://www.digitalhound.co.uk/blog/tag/marketing-tips/
Studio e realizzazione del concept di comunicazione - fee d’agenzia
€xx
Gestione social media marketing, declinazione concept,
Esecutivi video/bamper e banner solo per social