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Nov 10, 2022 18:22
1 yr ago
43 viewers *
English term
Room Night Penetration
English to Portuguese
Marketing
Tourism & Travel
Hospitality metrics
The relevant primary metrics relating to brand loyalty are Room Night Penetration and Direct Channel Revenue mix.
Proposed translations
1 hr
Deficiente isolamento acústico durante a noite
1 day 2 hrs
penetração no mercado por diária
:) Uma métrica do setor hoteleiro
3 days 17 hrs
penetração de mercado de diárias
Pelo que entendi, a métrica se refere à taxa de cumprimento da participação de mercado do hotel em relação às diárias.
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A property achieves 100% occupancy penetration when it is earning its fair share of the market. For example, in a market of 1,000 rooms, a 100-room hotel constitutes 10% of total rooms (100 ÷ 1000). If there were 200,000 RNS, the hotel should sell 20,000 rooms (10% x 200,000). More than 20,000 RNS would indicate a penetration above 100%, less than 20,000 RNS would be a penetration of less than 100%.
https://images1.loopnet.com/d2/UoaNRLj2C5nP_qg9zvHjWFRcrN9MX...
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A property achieves 100% occupancy penetration when it is earning its fair share of the market. For example, in a market of 1,000 rooms, a 100-room hotel constitutes 10% of total rooms (100 ÷ 1000). If there were 200,000 RNS, the hotel should sell 20,000 rooms (10% x 200,000). More than 20,000 RNS would indicate a penetration above 100%, less than 20,000 RNS would be a penetration of less than 100%.
https://images1.loopnet.com/d2/UoaNRLj2C5nP_qg9zvHjWFRcrN9MX...
77 days
Penetração de diária/ Penetração de quarto per noite
É um termo usado pela companhia hoteleira para se referir ao sistema de métrica de diárias do hotel (nosso per noite).
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Note added at 77 dias (2023-01-27 15:21:54 GMT)
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pernoite***
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Note added at 77 dias (2023-01-27 15:21:54 GMT)
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pernoite***
Discussion
Acredito que isso explica o termo Penetration, preço para entrar no mercado, o inicial.
A diária média se calcula dividindo a receita total obtida com os apartamentos vendidos pelo número de diárias (RN – room nights) vendidas. (https://climberrms.com/pt/2021/01/26/como-calcular-a-diaria-...
Pode ser q esse índice se refira à taxa de quartos ocupados.
Traduziria "room night" como pernoite. Estou curioso para saber se há alguma tradução consagrada na área.