Glossary entry

German term or phrase:

süße Marken

English translation:

candy brands

Added to glossary by Kim Metzger
Jul 25, 2002 20:46
21 yrs ago
German term

süße Marken

German to English Marketing
This is from an interview with a plant director of a chocolote factory for a company newsletter. I'm having trouble finding an appropriate English term for *die süße Marken*. The sweet brands just doesn't do it. Any suggestions?

Es geht mir sogar bestens, trotz manch schlafloser Nacht ... (lacht) Sehen Sie, (chocolate manufacturer) hat mir eine große Aufgabe anvertraut. Wir XXXianer in (Musterdorf) haben viel erreicht, ... natürlich mit Hilfe der ganzen Gruppe. Der Zeitungsname trifft’s ja: Wir von XXX .... Von unserem 6000-Seelen-Städtchen am Nordhang des Thüringer Waldes, gehen die süßen Marken in die Welt, (BRAND NAMES OF CANDY AND CHOCOLATE BARS, etc.) ... und zwar, das muß man sich mal vorstellen, aus einem Bundesland mit 14 Prozent Arbeitslosigkeit ...

Proposed translations

1 hr
Selected

confectionery brands

Because I share your reservation about "sweet brands" in reference to chocolate and candy bars.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I made a large boo-boo. I forgot to mention that the target language is US English. Thus my choice of candy brands. I also liked mchd's suggestion of just using sweets (or candies)."
19 mins

Sweet chocolates

opposed to bitter
Something went wrong...
25 mins

just "sweets"

would be convenient,
or confectionnery ?
Something went wrong...
+1
34 mins

products for the sweet tooth

might be a way around it, if you want to avoid the "sweet brands" direct translation. Suggestion from an ex chocolate guy
Peer comment(s):

agree Sheila Hardie : products for the sweet tooth sounds good to me
42 mins
Something went wrong...
+2
58 mins

brands of sweets

maybe...

But what's wrong with "sweet brands?"
Peer comment(s):

agree Sheila Hardie : brands of sweets
20 mins
agree nettranslatorde
22 mins
Something went wrong...
1 hr

sweet products

perhaps...

or:

sweet delights
tempting sweets
mouthwatering sweets

just to manoeuvre around your "sweet brands" which you don't seem to be very happy with

HTH
Steffen
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search