Glossary entry (derived from question below)
Spanish term or phrase:
firma (in this context)
English translation:
signature brand
Added to glossary by
Eileen Brophy
Feb 15, 2017 21:42
7 yrs ago
Spanish term
Spain
The Right Word Used in the Right Context
Native in: English (Variant: UK)
Works in: Spanish to English, English to Spanish
firma (in this context)
Spanish to English
Marketing
Marketing
Cosmetics
I don't understand the use of "firma" here......
This is a market research on cosmetics/hair products and the context is :
Convivencia ambos:
¿consideráis que pueden convivir estas dos líneas visuales/ de comunicación para cada marca?
¿qué elementos visuales, códigos de colores, etc nos ayudan a diferenciarlos?
Si estuvieran ambas en una tienda, ¿qué papel cumpliría cada una?, ¿habría alguna que pudiese considerarse premium / de prestigio / firma?
Thank you for any help.
This is a market research on cosmetics/hair products and the context is :
Convivencia ambos:
¿consideráis que pueden convivir estas dos líneas visuales/ de comunicación para cada marca?
¿qué elementos visuales, códigos de colores, etc nos ayudan a diferenciarlos?
Si estuvieran ambas en una tienda, ¿qué papel cumpliría cada una?, ¿habría alguna que pudiese considerarse premium / de prestigio / firma?
Thank you for any help.
Proposed translations
(English)
| 4 +1 | signature |
Jennifer Levey
|
| 3 +1 | top brand |
Helena Chavarria
|
| 4 | name brand |
Nedra Rivera Huntington
|
References
| Signature product |
neilmac
|
Proposed translations
+1
1 hr
Jennifer Levey
Chile
Chile
Native in English
Chile
Human-scale Globalization
Native in: English (Variant: British) 
Works in: Spanish to English, French to English, English to Spanish, and 2 more.
Related KudoZ points
:
24
Selected
signature
Literal translation works well here.
firma is clearly being used to refer to a "signature" - something utterly exclusive, individualistic and identifiable - and not to a mere company (firma) hiding behind a "brand".
firma is clearly being used to refer to a "signature" - something utterly exclusive, individualistic and identifiable - and not to a mere company (firma) hiding behind a "brand".
Note from asker:
| Something exclusive perhaps Robin? |
4 KudoZ points awarded for this answer.
Comment: "I have added brand to the answer to be added to the glossary, I hope you don't mind Robin, thank you very much for your help"
+1
1 hr
Helena Chavarria
Spain
Spain
Native in English
Specializes in field
Spain
Striving for excellence
Native in: English (Variant: British) 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
20
top brand
I think 'firma' refers to a well-known brand, rather than just an ordinary make.
Shampoo brands list, including the most well-known brand names and best-selling shampoo brands available. So what are the best shampoo brands these days? Choosing the right shampoo can seem like a daunting task with so many options, but it's all a matter of finding the top shampoo names for your specific needs. Shampoo brands for color-treated hair are also included.
http://www.ranker.com/list/the-best-shampoo-brands/werner-br...
Which shampoo sells the best? To earn money, a shampoo must not only be effective, but must also be marketed properly. This will then translate into higher sales. Here then are the top 10 most sold shampoo brands in the world.
http://www.therichest.com/expensive-lifestyle/lifestyle/the-...
--------------------------------------------------
Note added at 1 hr (2017-02-15 22:56:53 GMT)
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No todo el mundo puede salir en la lista Forbes, sin embargo en 2010 ésta reportó que la compañía había obtenido 100 millones de dólares en tan sólo dos años en el mercado. Con un precio que ronda los 30 dólares la botella, esta firma ofrece cinco productos en uno: champú, acondicionador regular, acondicionador profundo, crema para desenredar y mascarilla. Se trata de un champú que no es champú y entre sus ingredientes encontramos aceite de almendra dulce, extracto de camomila, glicerina, mentol, notas cítricas, sábila, etc.
https://belleza.trendencias.com/cabello/wen-la-firma-de-cham...
La firma Llongueras sigue muy activa en su intento por revolucionar el mundo de la peluquería. Y no lo hace sólo con originales propuestas y peinados cada temporada, sino con sus proyectos de formación. El polifacético peluquero ha presentado en Barcelona un curso de peluquería a distancia para noveles.
http://www.hola.com/belleza/tendencias/2002040548638/belleza...
--------------------------------------------------
Note added at 1 hr (2017-02-15 22:58:48 GMT)
--------------------------------------------------
Glad to be of help!
Shampoo brands list, including the most well-known brand names and best-selling shampoo brands available. So what are the best shampoo brands these days? Choosing the right shampoo can seem like a daunting task with so many options, but it's all a matter of finding the top shampoo names for your specific needs. Shampoo brands for color-treated hair are also included.
http://www.ranker.com/list/the-best-shampoo-brands/werner-br...
Which shampoo sells the best? To earn money, a shampoo must not only be effective, but must also be marketed properly. This will then translate into higher sales. Here then are the top 10 most sold shampoo brands in the world.
http://www.therichest.com/expensive-lifestyle/lifestyle/the-...
--------------------------------------------------
Note added at 1 hr (2017-02-15 22:56:53 GMT)
--------------------------------------------------
No todo el mundo puede salir en la lista Forbes, sin embargo en 2010 ésta reportó que la compañía había obtenido 100 millones de dólares en tan sólo dos años en el mercado. Con un precio que ronda los 30 dólares la botella, esta firma ofrece cinco productos en uno: champú, acondicionador regular, acondicionador profundo, crema para desenredar y mascarilla. Se trata de un champú que no es champú y entre sus ingredientes encontramos aceite de almendra dulce, extracto de camomila, glicerina, mentol, notas cítricas, sábila, etc.
https://belleza.trendencias.com/cabello/wen-la-firma-de-cham...
La firma Llongueras sigue muy activa en su intento por revolucionar el mundo de la peluquería. Y no lo hace sólo con originales propuestas y peinados cada temporada, sino con sus proyectos de formación. El polifacético peluquero ha presentado en Barcelona un curso de peluquería a distancia para noveles.
http://www.hola.com/belleza/tendencias/2002040548638/belleza...
--------------------------------------------------
Note added at 1 hr (2017-02-15 22:58:48 GMT)
--------------------------------------------------
Glad to be of help!
Note from asker:
| Helena, you are ALWAYS there when I need a hand, thank you, I didn't have time to do an indepth search, thank you very very much <3 <3 |
Peer comment(s):
| agree |
JohnMcDove
: Sí, o "prestigious firm" o algo por el estilo. :-)
3 mins
|
|
Thank you, John :-)
|
1 hr
Nedra Rivera Huntington
United States
United States
Native in English
Works in field
United States
Reliability, conscientiousness and style
Native in: English (Variants: UK, US)
Works in: Spanish to English, English
Related KudoZ points
:
27
name brand
A brand name that is widely known and usually has a good reputation. A product, service, or organization having a name brand.
Reference comments
13 hrs
Reference:
Signature product
Another name to describe a company's "flagship" product, common parlance in marketing texts.
Example sentence:
Without hesitation, you would recommend your signature product. It's the work you're most excited to get into the hands of customers and subscribers.
Note from asker:
| Thank you nielmac, why don't you post it as an option? Not competing with Robin eh? ha ha ha!!! |
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