Glossary entry (derived from question below)
English term or phrase:
trade up opportunity
French translation:
la possibilité que le client monte en gamme
Added to glossary by
FX Fraipont (X)
Jun 8, 2017 18:53
6 yrs ago
16 viewers *
English term
United Kingdom
High quality on time!
Native in: French 
Works in: English to French, Spanish to French
trade up opportunity
English to French
Marketing
Marketing / Market Research
Company ZZZ targets the trade up opportunity: most consumers
know what category they want to drink when entering
an outlet, but usually they haven’t decided on a brand
know what category they want to drink when entering
an outlet, but usually they haven’t decided on a brand
Proposed translations
(French)
| 4 +1 | la possibilité que le client monte en gamme |
FX Fraipont (X)
|
| 3 +1 | opportunité de vente incitative |
Alain Marsol
|
Change log
Jun 16, 2017 14:08: FX Fraipont (X) Created KOG entry
Proposed translations
+1
45 mins
Selected
la possibilité que le client monte en gamme
"Cette catégorie a d’ailleurs connu un succès particulier ces dernières années, suite au phénomène de montée en gamme des consommateurs à l’égard de certains types de produits (phénomène appelé "Trading Up" par les experts)."
http://www.lalibre.be/economie/libre-entreprise/luxe-crise-e...
http://www.lalibre.be/economie/libre-entreprise/luxe-crise-e...
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Comment: "Merci!"
+1
1 hr
opportunité de vente incitative
Compte tenu du contexte.
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