This question was closed without grading. Reason: No acceptable answer
Apr 5, 2023 21:35
1 yr ago
11 viewers *
English term
United Kingdom
Translations Beyond Words
Native in: Swedish 
Works in: English to Swedish, Arabic to Swedish
Retail banner
English to Swedish
Marketing
Retail
This is not about advertising banners in a store, but about a number of stores under one brand that sell branded products, and both the stores and the branded products they sell are under one group (koncern, in Swedish).
I've never come across this term before, and Googling it hasn't helped either.
I was thinking of "märkesbutik", but not sure if that's the right word.
I've never come across this term before, and Googling it hasn't helped either.
I was thinking of "märkesbutik", but not sure if that's the right word.
Proposed translations
(Swedish)
| 4 | Märkeskedja |
Primatranslator
|
Proposed translations
3 hrs
Primatranslator
Sweden
Sweden
Native in Swedish
Sweden
Translator Arabic - Swedish - English
Native in: Arabic (Variants: Libyan, Jordanian, Syrian, Standard-Arabian (MSA), Palestinian, Kuwaiti, Egyptian, UAE, Saudi , Lebanese, Iraqi, Yemeni) , Swedish (Variants: Rikssvenska, Gothenburg, Stockholm, Värmländska, Scanian / skånska) 
Works in: Swedish to Arabic, Arabic to German, Arabic to Swedish, and 6 more.
Märkeskedja
The translation for "Retail banner" would be "Märkeskedja" as the best fitting translation in my opinion.
The difference between "Märkeskedja" and "Märkesbutik":
"Märkeskedja"
IKEA is a good example of a "Märkeskedja." IKEA is a Swedish multinational group that designs and sells ready-to-assemble furniture and home accessories. They have stores all around the world, and all of these stores operate under the IKEA brand. Each store sells IKEA-branded products, and they all belong to the same group."
"Märkesbutik"
An example of a "Märkesbutik" would be a store like Filippa K - A Swedish fashion brand offering premium clothing, shoes, and accessories for men and women. The focus of Filippa K is on the individual retail location and its offering their own branded products, making it a "Märkesbutik."
The difference between "Märkeskedja" and "Märkesbutik":
"Märkeskedja"
IKEA is a good example of a "Märkeskedja." IKEA is a Swedish multinational group that designs and sells ready-to-assemble furniture and home accessories. They have stores all around the world, and all of these stores operate under the IKEA brand. Each store sells IKEA-branded products, and they all belong to the same group."
"Märkesbutik"
An example of a "Märkesbutik" would be a store like Filippa K - A Swedish fashion brand offering premium clothing, shoes, and accessories for men and women. The focus of Filippa K is on the individual retail location and its offering their own branded products, making it a "Märkesbutik."
Note from asker:
| In this case it is a Group (koncern) that designs, manufactures and distributes its brands through a number of companies that are retail outlets (each one under its own name). These outlets sell these different brands which are either the Group's own brands or under license from other designer labels. Should be noted that all their products are within the same product category (for example eyewear). |
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