Poll: In your experience, where do client brands make the biggest cultural localization mistakes?

Maria Teresa Borges de Almeida wrote:

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand...