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Benevolent deception: "The placebo button effect" » English to Vietnamese

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Source text in English

Over the course of many years, without making any great fuss about it, the authorities in New York disabled most of the control buttons that once operated pedestrian-crossing lights in the city. Computerised timers, they had decided, almost always worked better. By 2004, fewer than 750 of 3,250 such buttons remained functional. The city government did not, however, take the disabled buttons away—beckoning countless fingers to futile pressing.

Initially, the buttons survived because of the cost of removing them. But it turned out that even inoperative buttons serve a purpose. Pedestrians who press a button are less likely to cross before the green man appears, says Tal Oron-Gilad of Ben-Gurion University of the Negev, in Israel. Having studied behaviour at crossings, she notes that people more readily obey a system which purports to heed their input.

Inoperative buttons produce placebo effects of this sort because people like an impression of control over systems they are using, says Eytan Adar, an expert on human-computer interaction at the University of Michigan, Ann Arbor. Dr Adar notes that his students commonly design software with a clickable “save” button that has no role other than to reassure those users who are unaware that their keystrokes are saved automatically anyway. Think of it, he says, as a touch of benevolent deception to counter the inherent coldness of the machine world.

That is one view. But, at road crossings at least, placebo buttons may also have a darker side. Ralf Risser, head of FACTUM, a Viennese institute that studies psychological factors in traffic systems, reckons that pedestrians’ awareness of their existence, and consequent resentment at the deception, now outweighs the benefits.

The winning entry has been announced in this pair.

There were 8 entries submitted in this pair during the submission phase. The winning entry was determined based on finals round voting by peers.

Competition in this pair is now closed.


Entries (8 total) Expand all entries

Entry #24935 — Discuss 0 — Variant: Not specified
Winner
Voting points1st2nd3rd
357 x43 x21 x1
Entry tagging:
  • 1 user entered 1 "like" tag
lẳng lặng
Good term selection
Giang Le
Entry #25097 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
275 x43 x21 x1
Entry tagging:
  • No "like" tags
Entry #24779 — Discuss 0 — Variant: Not specified
Thu Nguyen
Thu Nguyen
Vietnam
Voting points1st2nd3rd
214 x41 x23 x1
Entry tagging:
  • No "like" tags
Entry #24824 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
202 x46 x20
Entry tagging:
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Entry #25360 — Discuss 0 — Variant: Not specified
THANH LAM
THANH LAM
Vietnam
Voting points1st2nd3rd
143 x402 x1
Entry tagging:
  • 1 user entered 1 "like" tag
Hãy xem điều đó như là một chút mánh khóe có thiện ý để giúp chúng ta đối mặt sự lạnh lùng vô cảm cố hữu của thế giới máy móc,
Good term selection
Giang Le
Entry #25195 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
91 x41 x23 x1
Entry tagging:
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Entry #25070 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
41 x400
Entry tagging:
  • 1 user entered 1 "like" tag
một hệ thống mà có vẻ quan tâm đến sự lựa chọn của họ.
Flows well
Giang Le
Entry #25058 — Discuss 0 — Variant: Not specified
Voting points1st2nd3rd
1001 x1
Entry tagging:
  • No "like" tags